Monday, July 19, 2010

Game Fashion

Clipe que usa QR code e mostra mensagens secretas nas roupas da banda. Viajado, mas bem interessante.
"Coded Fashion is readable with mobile phones. It shows secret messages on silk and linen. The song Mediology referes to the thinking of Regis Debray. Especially the song's one word message - Iconology - equals graphical patterns, encoded in Quickread codes. These are the gamefashion patterns, the urban camouflage dresses worn by the band. On mobile screens of fans the dress coded woman appears as Venus, replacing each pattern by a segment of Botticelli's icon of beauty. The ideal flirt dresses, both subversive, dominant and seducing - and inherently political. A project launched by Margarete Jahrmann in collaboration with Renate Christian."

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